What Our Foundation Does

The goal of Keep Loreto Magical Foundation is to conserve our water and the environment…

through restoration and protection of Loreto’s natural resources - including our beautiful Gulf of California and the watersheds of our magnificent Sierra de la Giganta - and promoting their responsible use.

We also build capacity in the community for conservation…

by empowering Loreto individuals and organizations to gain the skills, knowledge, tools, equipment, and other resources they need to support the community sustainably and protect our rich local heritage.


Two new national parks!

On 16 August 2023, Nopoló Park and Loreto II Park were created by Presidential decree to support sustainable development, ecotourism, and permanent habitat protection.

We are jubilant! After decades of effort, our dream has come true!


Gala Photos

A fabulous evening with friends! Check out the Noche Magica Gala Photos!


Loreto’s Beauty is All Around Us…


Explore Our Site…

M A G I C A T W O R K

G E T I N V O L V E D

S U P P O R T U S

P I O N E E R S

E V E N T S C A L E N D A R

J U S T F O R F U N


What does Keep Loreto Magical mean? 

Some places are magical, as we feel Loreto is, and we must listen to that feeling. Even the federal government has called Loreto a Pueblo Mágico and its waters are part of a globally recognized United Nations World Heritage Site.

So, how do we take care of it and keep it magical?

By restoring, regenerating, conserving and protecting the Loreto community, culture and natural resources, with these guiding principles in mind:

 
Even without the tourism designation of Pueblo Mágico, Loreto would still be magical. And all of us who have the privilege of visiting or living in the municipality are blessed to do so.
— Mark Spalding, President of The Ocean Foundation, KLM's sponsoring organization